World Liberty, which they co-founded last year along with the president’s youngest son, Barron, reached a key milestone on Sept. 1, opening up the ability for customers to trade its eponymous token. Last month, it clinched a lucrative deal with a public company to stockpile the asset.
Together, those developments added about $670 million to the Trumps’ net worth, according to Bloomberg’s wealth index, which now treats it as a family fortune. Bloomberg’s calculation excludes roughly $4 billion worth of tokens owned by the Trumps that remain locked for now.
Eric Trump’s stake in American Bitcoin, created in March to mine virtual assets, was worth more than $500 million when the stock surged in its trading debut on Sept. 3.

The blitz suggests a new reality is setting in for the first family: The properties most closely associated with them, like Trump Tower on Manhattan’s Fifth Avenue and even the palm-fringed Mar-a-Lago resort, aren’t the fastest path to new wealth. And even for a family that’s long attached its name to everything from steaks to vodka, the speed and magnitude of their crypto gains are unlike anything they’ve done before.
The Trump Organization and the White House didn’t respond to requests for comment. David Wachsman, a spokesman for World Liberty Financial, declined to comment.
The Trumps have new ideas in progress, too. Warren Hui, co-founder of Soul Ventures, which invested in Alt5 Sigma Corp., the public company that started buying World Liberty tokens last month, said the crypto company’s founders recently suggested they may start “tokenizing” real estate assets — creating a digital proxy for something that exists in the physical world. Eric Trump was among the group pitching the idea, he added. ‘Buy Right Now’ World Liberty and American Bitcoin are now operating at the intersection of crypto and public markets. While crypto enthusiasts once sought an alternative to traditional finance, increasingly they’re using publicly listed vehicles to bolster the value of their tokens. It’s a riff on a concept crypto celebrity Michael Saylor pioneered and a way to create a more steady source of demand for volatile virtual assets.

Under earlier regulatory regimes, the crypto industry was under greater scrutiny. The Securities and Exchange Commission during the Biden administration cracked down on crypto exchanges for selling unregistered securities, and sued some of the best known companies, including Coinbase Global Inc. and Kraken. Under Trump, who appointed friendlier regulators and promised to turn the US into the “crypto capital of the world,” those high-profile cases were dropped.

In response to criticism over the potential for conflicts of interest, given the family’s involvement in virtual assets, President Trump’s sons have said their businesses are distinct from the government

Still, during the Bitcoin Asia conference at the end of August, Eric Trump said he had urged his father to address Bitcoin enthusiasts while campaigning in Nashville last year. Eric Trump, who told Bloomberg last week that he’s been buying Bitcoin for “several years,” often makes a sales pitch for the asset class now helping his family amass substantial new wealth

Publicly-traded Alt5 Sigma said it would buy about $1.5 billion of World Liberty tokens. The transaction had two legs: The company traded its own shares for about $750 million worth of tokens at 20 cents each, and bought roughly the same amount using cash. At the time, the WLFI token was still straitjacketed and untradeable. When asked about the ballooning size of his American Bitcoin wealth on Bloomberg TV, Eric Trump said only that “we are incredibly fortunate in life with or without this endeavor.” But he nodded to the fact that he now spends considerable time promoting crypto and the companies he has backed.